What is StarGlow?

• StarGlow is a new platform where fans and artists grow together.
• Here, you're not just a supporting fan but a producer who directly helps build the artist's dream.
  Fan support and participation lead to tangible results like albums, concerts, and merchandise —
  with rewards shared throughout the process.

Who is RedSlippers?

• RedSlippers, the company operating StarGlow, is Korea's #1 entertainment tech startup.
• They created ‘MuksKing’, which connects independent artists with available venues to produce over 4,000 performances annually,
  as well as ‘FIYB’ and ‘ARTISAN’, spaces where audiences can enjoy live performances along with food and beverages.
  Through their musician valuation system, they have provided analysis and consulting to more than 1,500 musicians and agencies.
• RedSlippers’ core strength lies in the world’s largest K-POP behavioral dataset.
  Based on this, they developed the first data-driven algorithm in K-POP to predict musicians’ current value and future revenue potential.

• Oct 4–17 : Artist Recruitment
• Late October : Top 100 Artists Announced
• Early November : Round 1 Begins
• Early December : Final 3 Winners Revealed

※ Due to a higher-than-expected number of applicants and ongoing system stabilization, the originally planned October schedule has been partially adjusted. Please note that the timeline may be further updated as the audition progresses.

• No restrictions on nationality, gender, or age
• All genres welcome: K-POP, indie, pop, hip-hop, and more
• Open to trainees, indie musicians, and even established artists
• Anyone eager to take K-Contents to the global stage

※ Artists under management can also apply

1. Apply via Starglow’s Official Website
   • Upload your audition video to SNS (X/Twitter, Instagram, Facebook, TikTok)
     • Post your audition video on your personal account
     • Required hashtags: #Starglow #Thefirstglow #Redslippers
   • Submit the application form including your SNS video link

We provide real investment, not just empty promises.

• Average of 500 million ~ maximum 1 billion KRW in production investment per selected team
• Freely applicable to album production, music video filming, marketing, tours, etc.

We'll understand your music better than anyone.

• We analyze artist data and user responses to identify strengths, weaknesses, and growth roadmaps
• We guide which music should reach which audience at the optimal timing

(For TOP 100) Minimum 3,000+ content pieces per participating artist, with millions of global promotional contents in total

• StarGlow has over 100,000 active users who earn rewards by creating and promoting your content on THE FIRST GLOW
• This structure creates opportunities based on artist effort, regardless of final selection or fame

Debut showcase and solo concert opportunities

• Album showcase production support from RedSlippers, StarGlow's operating company
• One-stop support for concert production, content exposure, and media coverage
• Regional and international tour support based on fandom data

Connection opportunities with major entertainment companies

• Regardless of final selection status, applicant information will be forwarded to the new talent development teams of 15 major domestic entertainment companies (if the artist desires), opening opportunities for agency contact.

• Submitting your performance video via SNS is optional but may earn extra points.
• Your face must be clearly visible, avoid dark or noisy environments
• Minors may require consent from a legal guardian

• Provide music activity data for analysis reports
• Collaborate on fandom-exclusive content creation
• Share partial rights for performance distribution, merchandise production & sales

Q. What is Starglow?

A. Starglow is a next-generation platform where fans and artists grow together.

Here, fans are not just “supporters,” but “creators” of an artist’s dream. Their participation and support translate directly into albums, concerts, and merchandise—while sharing rewards along the way.

Q. What is the purpose of this audition?

A. This audition launches Starglow’s first GLOW Project.

We’re looking for artists that fans themselves want to grow. Not a star chosen solely by a company, but one built by the voices and actions of fans. Selected artists will receive investments for production, music videos, concerts, and more—while fans experience the journey up close.

Q. Do I have to be famous to apply?

A. Not at all. From trainees to indie musicians to established artists—everyone is welcome.

We value potential and fan engagement the most.

Q. What is the GLOW feature?

A. GLOW is Starglow’s fandom reward system.

When fans promote, participate, or support an artist, they earn rewards—and this directly fuels the artist’s capital and influence.

It’s not simple fundraising—it’s a “participation = growth” system.

Artists secure stable starting resources, and as fandom grows, so does their stage and funding.

Q. How is the investment amount determined?

• Through a mix of Starglow’s direct investment and the reward-based GLOW MEMBERSHIP system
• Based on current platform size and viral potential, we expect final Glow Artists to secure average funding of 500M KRW up to 1B KRW (subject to change depending on fandom metrics and production environment)

Q. Can artists under management apply?

A. Yes. Artists with agencies may also apply.

(Agency approval may be required depending on circumstances.)

Q. Is it mandatory to upload the audition video to SNS?

A. Yes. This is a global open audition via SNS.

You must upload and include the link in your application form for it to be accepted.

Q. Is there an application fee?

A. No, there is no cost to apply.

Q. Is there value in applying even if I don’t win?

A. Yes. Submitting an application itself begins your global promotion. If you reach the Top 100, you’ll gain exposure to international fandoms and official promotional opportunities.

Q. Is this only for Koreans?

A. No. Anyone, regardless of nationality or residence, may participate.

Q. How are votes counted?

A. Votes will be transparently tallied using blockchain technology, combined with audition participation scores.

Q. Can minors apply?

A. Yes. However, legal guardian consent may be required.

Q. I want to join an agency. Do I have to pass this audition to get connected with one?

A. Not at all. Regardless of the audition results, all applicant information will be shared with the Artist Development Team of 15 major domestic entertainment agencies we’re partnered with. This means every participant has the chance to be contacted by an agency.